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Our Vision
A community that lives out its shared values daily and is committed to intentionally promoting character.

Our Mission
To inspire and strengthen our community through the integration of its shared values.
#CHARACTERINABBY >>

Have you seen or experienced something inspirational in our community? Send your character stories to character.abby@gmail.com if you'd like to see it highlighted here.
#CHARACTERINABBY >>

"We were moved by the outpouring of love and support during a tragic event at our school this past year. We are so thankful to be part of the Abbotsford family" ~ Vijay Manuel & the MEI Team
WHO WE ARE >>

Respect, Responsibility, Integrity, Empathy, Courage and Service have the potential to be felt at the core of every human being, no matter who you are or what your background is.
WHO WE ARE >>

Our Job, simply put is to encourage these values in our citizens which at the end of the day leads to smart, heart-centred choices and smart, heart-centred actions. It’s that easy.
WHO WE ARE NOT

We are not the character police, here to judge, tied to any religious or political group or here to pressure people to be perfect. Rather, how we live out our imperfections says a lot about our character.
TWO MAJOR INITIATIVES >>

CharacterBC_Logo

CharacterCanada_Logo
TWO MAJOR INITIATIVES >>

CharacterBC_Logo
Network & Youth Forum | Website
The 4th Youth Forum was hosted at the University of the Fraser Valley in 2017 with nearly 300 students in attendance. Contact Cam Friesen or Jory Smallenberg for more info.
TWO MAJOR INITIATIVES

CharacterCanada_Logo
Character Canada Conference | 2015 Video Here | Website
Canada's 2nd national conference on character will be held in Abbotsford, BC on Oct. 20th, 2017. Contact Rob Comeau or Gina Vanderheide for more info.
HOW DOES IT WORK? >>

Inspire your people
Share your personal passions around the importance of operating with character regularly. Invite inspirational speakers into your organization and provide opportunities for your staff to visit other inspirational organizations.
HOW DOES IT WORK? >>

Identify your values
Establish what good character will look like in your community:

1) Involve all key stakeholders, 2) Ensure that the process is open and all are welcome, 3) Strategically invite key leaders to join in
HOW DOES IT WORK? >>

Integrate your values
Once you have identified your values, weave them in everywhere! Consider developing a group that will lead the charge to intentionally promote your values within your organization.
HOW DOES IT WORK?

Post the logo
Post this logo and direct traffic back to characterabbotsford.com
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Need help? Contact us
HISTORY OF THE MOVEMENT >>

In Abbotsford, the character movement began in the year 2006 when the then Superintendent, School Board Chair and a Vice Principal attended York Regional District's Character Conference in Toronto, Ontario; a Canadian Community of Character. >>
HISTORY OF THE MOVEMENT >>

After a presentation to the Board of Education was enthusiastically embraced and fully supported, the seeds of this movement began to grow in our own community. >>
HISTORY OF THE MOVEMENT >>

A landmark event took place on April 26th, 2011. Leaders from across the city of Abbotsford met to establish a common language that would guide the character movement. Six foundational values were agreed upon: Respect, Responsibility, Integrity, Empathy, Courage, & Service. >>
HISTORY OF THE MOVEMENT >>

The next exciting chapter began with the belief that when every person and organization teaches, models, and promotes good character, it will be reflected in our children, youth, and in every part of our community. >>
HISTORY OF THE MOVEMENT >>

Over the course of the next year, the Abbotsford Character Council met four times. 'Abbotsford City of Character' was established as a society, a logo was created, and numerous presentations were made successfully enrolling community organizations to be part of this movement.
HISTORY OF THE MOVEMENT >>

In 2012/2013 four major events were launched: a Youth Forum, City of Heroes Awards Ceremony, Speaker Series hosted by the Mayor, and a Leadership Summit on Character. >>
HISTORY OF THE MOVEMENT >>

Abbotsford City of Character was also nominated for a Fraser Valley Cultural Diversity Award and was the winner of a Promising Practices Award from Character Education Partnership in Washington, DC. >>
HISTORY OF THE MOVEMENT >>

At the AGM in September 2014, the Character Council approved a name and logo change as well as a new strategic plan. The Board of Directors worked together to develop these additions and changes over a period of 5 months. As a result, 'Character Abbotsford' was launched! >>
HISTORY OF THE MOVEMENT >>

In October of 2015, another groundbreaking event took place in Abbotsford, B.C. Canadians came together to 'Ignite Conversation' on character. The first Character Canada Conference was held with 300 attendees from BC, Alberta, & Ontario. Video here. >>
HISTORY OF THE MOVEMENT

Fall of 2016 marked the launch of the organization's first Lead Team allowing the elected board to move to a governance role. The key focus areas moving forward: the BC Schools of Character Network & Youth Forum and the Character Canada Conference.
CHARACTER COUNCIL >>

> Allan Asaph
E.D., Chamber of Commerce
> Shelly Avram
RDM Lawyers
> Les Barkman
City Councillor
> Sir James Barlow
Bell Mobility

CHARACTER COUNCIL >>

> Don Beer
Fire Chief
> Henry Braun
Mayor
> Kelly Chahal
City Councillor
> Rob Comeau
Principal, Abby Senior
CHARACTER COUNCIL >>

> Carla Danielsson
Assistant Superintendent, SD34
> Ingrid Epp
Director, The Reach Galley
> Joanne Field
E.D., ARJAA
> Cameron Friesen
Principal, Prince Charles Elem.
> Shawn Good
CEO, Prospera
CHARACTER COUNCIL >>

> Jody Gordon
Vice President, UFV
> Nova Hopkins
Graphic Artist
> Shairose Jinnah
Director, Community Services
> Erin Klassen-Parkes
Controller, Valley Pulp & Sawdust
CHARACTER COUNCIL >>

> Vijay Manuel
Head of Schools, MEI
> Mike Novakowski
Staff Sgt., Abby Police
> Bev Olfert
E.D., Abby Youth Commission
> Stan Petersen
Trustee, SD34
> Jake Rudolph
Deputy City Manager
CHARACTER COUNCIL

> Jatinder Sidhu
Member of Parliament
> Julius Siebenga
E.D., Abby Christian Schools
> Jory Smallenberg
UBC Student
> Gina Vanderheide
Owner, Fieldhouse Brewery
> Fran Vanderpol
Vanderpol Food Group
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